Nothing is more authentic than a review from a user who has visited your space and had a positive experience. Not just for business anymore, categories like Parks, Parks and Recreation, Recreation Centers, and playgrounds are finding their way onto review sites like yelp, and good reviews can do amazing things for your patronage and visitorship.
Consider these statistics*:
|90% of people read online reviews before visiting a place
|85% are satisfied once they have read up to 10 online reviews
|88% trust online reviews as much as a personal recommendation
|72% say that positive reviews make them trust a local business more
So how do you go about building a positive review base?
- Offer online surveys linked to your webpage and social media accounts
- Claim your profile on review sites and assimages, description, address, and hours if applicable (Yelp, Google, Facebook, etc)
- Respond! Thank people online for their good reviews and address bad ones so future viewers know you follow up.
- Ask regular users or visitors to submit a review.
By engaging with and maximizing reviews, you can not only promote your place, but also interact with current and future users!
Download the infographic to share with your team!
Read more about successful placemaking.