Mission & Values

The framework by which we guide our daily actions

Our Mission

Our Mission is building communities through Play & Recreation.

Our Values

  • Play & Recreation

    We Believe that various forms of play, recreation, and physical activity are essential throughout life as they provide a healthy life balance and greatly enrich people of all ages and abilities.

  • Leadership

    We Believe in profitably growing the company through innovation and by taking informed, entrepreneurial risks that advance play, recreation, and physical activity.

  • Teamwork

    We Believe our employees are our most valuable assets. We strive to instill a sense of teamwork and pride by providing a safe and productive work environment in which employees are treated with fairness and respect.

  • Responsibility

    We Believe in demonstrating leadership through research and a beyond-compliant attitude in every aspect of our business including safety, inclusion, and sound environmental practices.

  • Partnership

    We Believe in mutually beneficial relationships with our customers, representatives, suppliers, and industry affiliates.

  • Community

    We Believe in enhancing the quality of life in the communities where we live, work, and play.