Mission & Values
The framework by which we guide our daily actions
Our Mission is building communities through Play & Recreation.
Play & Recreation
We Believe that various forms of play, recreation, and physical activity are essential throughout life as they provide a healthy life balance and greatly enrich people of all ages and abilities.
We Believe in profitably growing the company through innovation and by taking informed, entrepreneurial risks that advance play, recreation, and physical activity.
We Believe our employees are our most valuable assets. We strive to instill a sense of teamwork and pride by providing a safe and productive work environment in which employees are treated with fairness and respect.
We Believe in demonstrating leadership through research and a beyond-compliant attitude in every aspect of our business including safety, inclusion, and sound environmental practices.
We Believe in mutually beneficial relationships with our customers, representatives, suppliers, and industry affiliates.
We Believe in enhancing the quality of life in the communities where we live, work, and play.