Company: Compumeric
Location: Ontario, CA
Work Setting: Other
Summary
This position provides direction and leadership regarding all activities related to the sales and marketing of BearSaver and Securr, primarily sold directly. As the director responsible for the sales group, this role focuses on setting expectations, developing talent, making required changes, and driving the required sales volume. Must gain extensive product knowledge and understand sheet metal fabrication.
Essential Duties and Responsibilities
- Develop required forecasts and quotas to achieve corporate objectives.
- Product development to introduce new or improved product lines
- Analyze sales performances against historical data and quotas to determine effectiveness.
- Develop and execute strategy to better understand lost opportunities.
- Develop and recommend product positioning and pricing to maximize long-term market share.
- Work with SEO to increase website traffic.
- Work with the corporate marketing team to constantly improve sales.
- Develop necessary website content.
- Secure direct sales where applicable.
- Conduct market research and make proposals to maximize market share and profitability.
- Monitor competitor products, sales and marketing activities.
- Work with corporate marketing to develop all trade show activity (display, activities, attendees, onsite coordination, etc.).
- Maintain consistent brand identity throughout all promotional material and events.
- Develop and implement required sales and marketing plans with associated budgets.
- Oversee advertising and promotion activities (print, direct mail, electronic media, etc.).
- Prepare monthly marketing reports, detailing results and specific suggestions for improvement.
- Meet with key clients, assist sales personnel, maintain relationships, negotiate, and close deals.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Direct staffing, training and performance evaluations to maintain sales and marketing programs.
- Engage in product research and development efforts.
- Perform other duties as assigned.
Competencies
- Analytical Decision-Making
- Communication
- Learning & Development
- Planning & Organizing
- Professionalism & Integrity
- Financial Management
- Risk-Taking/Creative Thinking
- Teamwork & Relationship-Building
- Results Orientation
- EEO Accountability
- Leading Others
Education and/or Experience
- Bachelor’s degree in Sales, Marketing or Business Administration or equivalent experience.
- Ten years minimum related experience with sales and marketing professionals.
- Proven experience leading and developing sales professionals.
- Exposure to government sales on federal, state, county and municipal levels (design professionals, bid environments, etc.).
Travel
- This position requires limited travel - up to 15%
Computer Skills
- Demonstrated proficiency with Salesforce, MS Excel, Word, and PowerPoint
Other Requirements
- Business acumen
- Ability to understand fabrication capabilities
- Technical capacity and strong product knowledge
- Willingness to meet significant travel requirements
- Communication proficiency
- Customer/client focus
- Product development skills
- Leadership skills
- Presentation skills
- Problem solving/analytical skills
- Results driven
- Strategic thinking and planning
Other Skills
- Timeliness and accuracy of work
- Performance appraisal, training and personnel decision making
- Budget development and adherence
- Professionalism
- Maintain and grow positive relationships with customers and associates
- Courteous, considerate and patient
- Flexible and adaptable
- Orientation toward “Delighting the Customer”
- Follow all Playcore/Compumeric policies and procedures
PlayCore and its family of brands considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.