Digital Marketing Manager - GameTime

Job Summary

It is a performance marketing position that requires exceptional analytical and organizational skills, as well as advanced
knowledge of proven techniques to drive traffic and create outstanding user experiences online for each of our customer groups. It is also a position that is part of an integrated team approach to marketing. Experience with SEO/SEM, strong interpersonal skills, and a proven record of creative problem-solving are prerequisites. Experience with PHP-based web properties and
Expression Engine and Craft CMS is a bonus.

Essential Duties and Responsibilities
1. Devise strategies to drive online traffic to the company and affiliate websites
2. Track conversion rates, make improvements to the website based on metrics and provide regular reports to management team
3. Assist with the development of digital marketing campaigns and manage the launch of campaigns across digital properties
4. Utilize SEO/SEM to maintain/improve search rankings for specific phrases and keywords
5. Work with partners to manage our PPC and social media advertising spend
6. Manage redesign and development of web properties through partners/vendors to continually improve the usability, design, content and conversion rates
7. Manage budget and expenses related to Digital Marketing efforts
8. Evaluate customer research, market conditions and competitor data, as well as new technologies to keep the company at the forefront of developments in digital marketing

Education and/or Experience

• Bachelor’s degree in Marketing or related field

• Experience managing PPC, SEO and multiple CMS platforms (Expression Engine and Craft)

• Previous experience in a similar digital marketing role (2-4 years)

Other Requirements

Strong understanding of current online marketing concepts, strategy and best practice

GameTime, a PlayCore company, considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. PlayCore is an Equal Opportunity /Affirmative Action Employer - Minorities/Females/Disabled/Veterans.

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